Privacy and data protection

liveking88 Privacy Policy

This Privacy Policy explains how liveking88 collects, uses, stores, protects, and shares personal information when Malaysian users visit the website, create an account, complete KYC, use MYR payment methods, or contact support.

Effective date: 1 January 2026 | Last reviewed: 1 January 2026

How liveking88 Handles Personal Information

liveking88 recognises that privacy is an essential part of a trusted online gaming experience. This policy applies to personal information processed through the liveking88 website, account services, casino and sports betting functions, payment channels, identity verification procedures, responsible gambling controls, and customer support.

By using liveking88, you acknowledge that personal information may be processed as described in this policy. Where consent is required, liveking88 will request it through an appropriate notice or account setting. Where processing is necessary to provide a requested service, protect an account, prevent fraud, meet a legal obligation, or pursue a legitimate operational purpose, information may be processed without relying solely on consent.

This policy is written for Malaysian users and should be read with the liveking88 Terms & Conditions. Privacy rights and obligations may vary according to the law applicable to a particular user or processing activity. Where applicable, liveking88 aims to handle personal data consistently with recognised privacy principles and relevant Malaysian data protection requirements.

Transparent Collection

liveking88 explains the main categories of account, device, payment, KYC, and support information that may be collected.

Security Controls

Administrative and technical safeguards are used to reduce unauthorised access, alteration, disclosure, or loss.

Purpose Limitation

Personal information is used for account services, MYR payments, compliance, safety, support, and platform improvement.

User Rights

Eligible users may request access, correction, deletion, restriction, or other action, subject to lawful exceptions.

1 Introduction and Scope

This Privacy Policy applies when an individual visits liveking88, registers or uses a liveking88 account, deposits or withdraws funds, places a casino or sports wager, claims a promotion, completes identity verification, activates a responsible gambling control, or contacts customer support.

The policy covers information supplied directly by a user, generated through use of liveking88, or received from payment, verification, fraud-prevention, game, and service providers. It does not change any non-excludable right or obligation established by applicable law.

Users should review this Privacy Policy before providing information to liveking88. A person who does not agree with the described processing should avoid creating an account or using features that require personal data. Certain core services cannot operate without essential identification, security, or transaction information.

2 Definitions

For this Privacy Policy, the following terms have the meanings stated below:

  • “Personal information” means information that identifies, relates to, or can reasonably be associated with an individual.
  • “Processing” means collecting, recording, organising, storing, using, sharing, correcting, restricting, or deleting information.
  • “Account data” means information associated with a registered liveking88 account.
  • “KYC data” means identity, age, address, payment ownership, and compliance information used for verification.
  • “Service provider” means a party that performs a defined operational function for or with liveking88.
  • “User” means a visitor, account holder, player, or person communicating with liveking88.

3 Information We Collect

Registration and profile information

When an account is created, liveking88 may collect a legal name, date of birth, residential address, nationality, mobile number, email address, username, preferred currency, and account security details. Users must provide accurate information and update it when circumstances change.

Identity and verification information

liveking88 may request a MyKad, driving licence, passport, proof of address, selfie, payment evidence, or other records reasonably required to verify age, identity, account ownership, source of funds, or transaction legitimacy. Verification results and review notes may also be retained.

Financial and transaction information

Information may include deposit and withdrawal amounts, MYR balances, transaction references, masked bank or e-wallet details, payment method, status, timestamps, and records connected with GrabPay, Touch 'n Go eWallet, Boost, DuitNow, FPX, Maybank, CIMB, Public Bank, or Hong Leong transactions.

Gaming and account activity

liveking88 records casino sessions, selected games, stakes, winnings, losses, bonus activity, wagering progress, sports selections, accepted odds, account limits, login history, and related events. This may include activity involving slots, live dealer games, EPL, UFC, Liga Super Malaysia, and live football markets.

Technical and communication information

Technical records may include IP address, browser type, operating system, device identifiers, language, approximate location, referring page, session duration, error logs, and security events. Communications with liveking88 support may be stored with attachments, timestamps, and review outcomes.

4 Sources of Information

liveking88 receives information directly from users during registration, KYC, payment activity, account management, support conversations, complaints, and responsible gambling requests. Additional data is generated automatically when users browse the website or interact with account functions.

liveking88 may also receive limited information from payment processors, financial institutions, e-wallet providers, game suppliers, identity verification services, fraud-prevention services, and technical vendors. For example, a payment provider may confirm that a DuitNow or FPX transaction succeeded without disclosing a full banking password.

Where information is received from another party, liveking88 uses it only for appropriate operational, security, verification, legal, or service purposes. Users must not submit personal information about another person unless authorised and lawfully entitled to do so.

5 How Personal Information Is Used

liveking88 may process personal information to:

  • Create, administer, authenticate, and secure a liveking88 account.
  • Confirm that a user is aged 21 or above and eligible to use the service.
  • Process MYR deposits, withdrawals, refunds, and payment investigations.
  • Record casino and sports wagers, calculate balances, and settle valid transactions.
  • Administer bonuses, cashback, wagering requirements, and account rewards.
  • Conduct KYC, anti-fraud, source-of-funds, security, and risk reviews.
  • Detect duplicate accounts, unauthorised access, collusion, chargeback abuse, and suspicious behaviour.
  • Respond to questions, complaints, technical problems, and withdrawal enquiries.
  • Apply deposit limits, cooling-off periods, self-exclusion, and other player protection measures.
  • Analyse performance, repair errors, improve mobile usability, and understand service demand.
  • Maintain records and comply with lawful requests or applicable obligations.

liveking88 does not use account information to guarantee gambling outcomes or suggest that a player can earn reliable income. Behavioural information may support safer gambling interventions where activity indicates possible harm.

7 Payment and KYC Information

liveking88 uses payment information to confirm deposits, process withdrawals, match account ownership, manage disputed transactions, and identify suspicious activity. Full bank PINs, complete online banking passwords, and one-time authorisation codes should never be submitted to liveking88 support.

KYC documents may contain sensitive identification details. Users should upload documents only through the authorised liveking88 interface over an HTTPS connection. Documents must not be sent through unsecured public chats. When permitted, non-essential identification digits may be covered, provided the remaining information is sufficient for verification.

Payment and KYC records may be reviewed before a first withdrawal, after a material account change, or when activity creates a reasonable security or compliance concern. Failure to provide necessary information may prevent liveking88 from processing a payment or continuing an account service.

8 Cookies and Device Technologies

liveking88 may use cookies, local storage, session identifiers, pixels, and similar technologies to keep users signed in, remember preferences, maintain security, measure website performance, and understand how pages are used. Some technologies are essential for account authentication, fraud prevention, and transaction continuity.

Analytics information may show that a page was visited from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, or Shah Alam based on an approximate IP-derived location. This does not necessarily identify a precise address. Device and browser settings may allow some cookies to be blocked or removed, but disabling essential cookies can prevent account functions from working correctly.

liveking88 does not permit cookies to override a player’s responsible gambling restriction or self-exclusion. Security and compliance records may remain available even after ordinary browser cookies are deleted.

9 When Information May Be Shared

liveking88 may share limited personal information with service providers that support payments, identity checks, game delivery, website hosting, cybersecurity, customer service, data storage, professional advice, and fraud prevention. Providers should receive only information reasonably necessary for their assigned function.

Information may also be disclosed when required by law, a valid legal process, an authorised regulatory request, or a legitimate investigation. liveking88 may share information to protect a user, prevent financial crime, investigate account misuse, enforce the Terms & Conditions, or defend legal rights.

If ownership or control of the liveking88 business changes, relevant records may be transferred as part of that transaction, subject to suitable confidentiality and data protection arrangements. liveking88 does not sell personal information as an ordinary source of revenue.

10 International Data Transfers

Some liveking88 service providers or technical systems may operate outside Malaysia. As a result, personal information may be accessed, processed, or stored in another country whose privacy rules differ from Malaysian requirements.

Where an international transfer occurs, liveking88 seeks to use reasonable safeguards appropriate to the information and processing activity. These may include contractual protections, access controls, security requirements, limited-purpose instructions, and assessment of the receiving service provider.

11 Data Retention

liveking88 retains personal information only for as long as reasonably required for the purpose for which it was collected, account administration, security, payment reconciliation, dispute handling, fraud prevention, responsible gambling enforcement, legal claims, and applicable record-keeping obligations.

Retention periods vary by record type. Basic account, KYC, transaction, complaint, and self-exclusion records may need to remain after an account closes. Temporary technical logs may be kept for a shorter period unless they are connected with an investigation or security incident.

When information is no longer required, liveking88 may securely delete, anonymise, aggregate, or isolate it. A deletion request does not require the removal of information that liveking88 must retain for a lawful reason.

12 Information Security

liveking88 uses reasonable administrative, organisational, and technical safeguards intended to protect information against unauthorised access, accidental loss, alteration, disclosure, or destruction. Measures may include encrypted transmission, access restrictions, authentication controls, monitoring, backups, and staff confidentiality requirements.

No online system is completely risk-free. Users also have an important role in protecting liveking88 accounts. Passwords should be unique, private, and difficult to guess. Users should secure their devices, avoid public shared computers, check for HTTPS, and notify support promptly after suspected unauthorised access.

If liveking88 identifies a data incident, it will assess the nature of the information, likely consequences, affected users, and appropriate remedial action. Notice may be provided where required or reasonably necessary.

13 Your Privacy Rights

Subject to applicable law, identity verification, and lawful exceptions, a user may have rights concerning personal information held by liveking88. A request should clearly identify the relevant account and the action requested. Additional proof of identity may be required before information is disclosed or changed.

Access

Request confirmation of processing and a copy or summary of relevant personal information.

Correction

Ask liveking88 to correct inaccurate or incomplete account information.

Deletion

Request deletion where the information is no longer needed and no lawful retention reason applies.

Restriction

Ask for certain processing to be limited while accuracy or another valid concern is reviewed.

Objection

Object to eligible processing based on a particular situation or applicable legal right.

Consent Withdrawal

Withdraw consent for future processing where consent is the relevant legal basis.

liveking88 may decline or limit a request where disclosure would affect another person, undermine fraud prevention, conflict with a legal duty, reveal protected security information, or require deletion of records that must lawfully be retained. The reason for a limitation will be explained where appropriate.

14 Responsible Gambling Information

liveking88 may process information about deposit limits, session patterns, cooling-off requests, self-exclusion, support interactions, and potential indicators of gambling-related harm. This information is used to administer player protection controls and reduce the risk that restrictions are bypassed.

A self-exclusion record may remain after account closure because liveking88 needs to identify attempts to open another account during the exclusion period. Responsible gambling records are handled with restricted access and should be used only for safety, compliance, account administration, and related legitimate purposes.

Players aged 21 and above should treat gambling as entertainment and never as a source of income. Anyone concerned about their gambling should stop playing, apply account controls, and review the liveking88 Responsible Gambling guidance.

15 Age Restrictions and Minors

liveking88 is not intended for anyone under 21. liveking88 does not knowingly permit minors to create accounts, deposit funds, or participate in gambling. Age and identity checks may be carried out before an account is fully activated or a withdrawal is processed.

If liveking88 reasonably believes that information belongs to a person under 21, the account may be restricted while the matter is investigated. Parents and guardians should use device controls and protect payment credentials to prevent unauthorised access.

16 Changes to This Privacy Policy

liveking88 may update this Privacy Policy when services, technologies, payment methods, legal requirements, or data practices change. Material revisions will be reflected by an updated effective or review date at the top of this page.

Where appropriate, liveking88 may provide an additional website or account notice. Users should review this page periodically. Continued use after an update means that subsequent processing will occur under the revised policy, subject to any consent or notice required by applicable law.

17 Contact Us and Privacy Requests

Questions, correction requests, access requests, complaints, or other privacy enquiries may be directed to liveking88 support. To protect account information, liveking88 may ask the requester to confirm their identity before responding.

A request should include the account username or registered contact detail, a clear explanation of the information involved, and the requested action. Do not include a password, full bank PIN, or one-time authentication code.

Privacy and customer support hours: All day, every day on Malaysia Standard Time (UTC+8).

Email support: [email protected]

The email address is displayed as plain text and is not a clickable link.

Understand Your Data and Account Responsibilities

Return to the liveking88 homepage for the platform overview, or read the Terms & Conditions to understand account eligibility, MYR payments, bonuses, withdrawals, and acceptable use.